The Analysis: INTELLITHING
🇬🇧🤖 "The Wix.com of AI development"
Today, we’ll take a look at INTELLITHING, which is launching its Equity Crowdfunding Campaign at Crowdcube platform. Expect a 6-minute read, and please note this is not financial advice.
Founding Team 👨🏼💻
Saeid Jamali is the Founder & CEO, previously collaborated on NLP/LLM research at Manchester Metropolitan University and led AI/ML product management at Kindus. With AI engineering experience at Alstom, he began his entrepreneurial path with Hostfa.com, later acquired by Iranserver.com. He holds a background in Computer Engineering and is currently studying AI at Stanford, specializing in NLP.
Umar Raza is the part-time CRO, is a Senior Lecturer at The Manchester Metropolitan University, specializing in Networking, IoT, and Smart Systems. He holds a Ph.D. from the University of Bradford and has extensive experience in electronics and software engineering, contributing to academia and industry since 1995.
Iulia Barau is the part-time CPO, holds degrees in Medicine from the University of Exeter and the University of Plymouth. She has +9 years of experience in the NHS and expertise in quality improvement. She founded The Fuel Clinic, focusing on sports nutrition and athletic performance.
Funding 💰
Investors
Innovate UK Grant: Undisclosed amount (2021)
SFC Capital and Equity Crowdfunding (Republic): £286,175 (2023)
Total Funding Amount: £286k
Last Valuation: £2.3 million
Business Model 🧩
Value Proposition
INTELLITHING makes building AI easy and affordable with a no-code, drag-and-drop platform. Businesses don’t need cloud access, heavy computing, or expert tech teams - they can launch AI fast and simply.
Customers
Primarily B2B clients in insurance, energy and finance sectors, focusing on companies looking to optimize processes like risk management and claims.
Monetization
Subscription-based model:
SMEs at £2k/month
Enterprise at £3.9k/month
Operations
INTELLITHING operates in the UK, targeting growth across insurance and finance industries and exploring educational sector expansion.
Growth 📊
Revenue:
520% year-over-year increase, reaching £111k+ ARR by Q3 2024
£64k secured in recurring revenue.
Credentials 🏅
NDVIDIA Cloud Validation
Microsoft Partnership
University Partnerships: Collaborations with Manchester Metropolitan and Stanford Universities, fostering collaboration to advance AI and NLP innovation and knowledge sharing.
Intellectual Property: Developed proprietary, patent-pending algorithms and libraries, securing a competitive edge with unique technology.
Market Size 🌍
The AI market is on a rapid growth path, projected to increase from $65 billion in 2023 to $480 billion by 2034, with a CAGR of 20%. This momentum stems from widespread adoption across industries, with companies turning to AI to streamline operations, cut costs, and enhance customer experiences. Around 95% of businesses plan to integrate AI by 2025, and in sales, AI-enabled teams are nearly 4x times as likely to meet targets compared to those not using AI tools. AI’s ability to boost efficiency - through predictive analytics, cost-to-serve reduction, and resource optimization in areas like healthcare - is transforming its role in business. It also enables entirely new capabilities, such as real-time monitoring and personalized customer interactions, which are increasingly critical in competitive markets.
Competition 🤼♂️
H2O
H2O.ai offers machine learning platforms focused on automating data analytics, especially with H2O Driverless AI. Known for its no-code tools, it supports global clients like Mastercard, Goldman Sachs or AT&T in simplifying predictive modeling and AI deployment.
UiPath
UiPath focuses on robotic process automation (RPA), streamlining repetitive tasks for enterprises with minimal coding required. With millions of users, it enhances efficiency for businesses using easy-to-access automation tools, counting Siemens and Generali among its clients.
Appian
Appian provides a low-code platform that accelerates application development by simplifying complex processes for non-technical users. It supports thousands of clients, helping businesses quickly deploy apps tailored to their needs.
LangChain
LangChain empowers developers to build AI-driven language applications, improving natural language interactions across various industries. With clients like Adyen, Google, and Rakuten, it boasts over 15 million downloads and powers 100k apps, creating the largest community in GenAI with over 1 million developers.
Competitiveness 💪🏼
INTELLITHING brings an accessible edge to the AI market, offering no-code functionality that allows businesses to quickly adopt AI without needing extensive tech expertise. Its ease of use and affordability make it a practical choice for organizations focused on rapid deployment, though its application remains mostly within finance and insurance. H2O.ai is a strong competitor, known for its flexibility across various industries and powerful AI capabilities. While it provides no-code tools like INTELLITHING, it goes a step further with advanced features such as knowledge base updates. However, H2O’s premium pricing may place it out of reach for smaller firms.
UiPath, widely used for automating repetitive tasks, excels in robotic process automation (RPA) rather than AI, which remains a supporting feature. Though effective across many industries, it’s less accessible to non-technical users due to its limited ease of use. Appian focuses on low-code application development with straightforward customization, allowing for smooth deployments across industries. While not deeply AI-centric, Appian’s pricing is more accessible, appealing to organizations seeking a balance between functionality and cost. LangChain, widely recognized for its advanced language application capabilities, serves a niche of developer-oriented users. Though powerful and highly customizable, it requires technical skills, positioning it somewhat differently from INTELLITHING’s broader accessibility.
Ultimately, INTELLITHING’s focus on ease and affordability within its targeted sectors makes it an appealing choice for businesses seeking uncomplicated AI adoption.
Roadmap 🧭
To introduce more plans, to not be limited to SME’s and Enterprises
What we like 👍
Founders bring deep AI research expertise, adding weight to the company’s vision.
AI market forecasted to grow 20% annually through 2034 signals expanding demand.
Partnerships with key players like NVIDIA boost credibility and resources.
520% year-over-year growth indicates strong momentum and market interest.
Exit potential is promising, possibly attracting interest from major tech players.
What we don’t like 👎
Founded in 2019 but relaunched in 2022, raising questions about early progress.
The CEO is studying until 2026, while other founders, including the CRO and CPO, hold part-time roles.
Early-stage company, with a limited but growing client list.
Faces tough competition from established AI players like H2O and LangChain.